Retaining clients as an instructor is an important aspect of running a fitness or wellness training business. Recurring clients is not only about more business, it also ensures the repetition of people’s faith in you. It means they trust your credibility and value the services your business provides.
But the dynamics of fitness training client retention have undergone a lot of changes because of the pandemic. While it was all limited to a gym membership in the pre-pandemic world, the post-pandemic era has changed the way we saw wellness and fitness.
Many gym members shifted from traditional gym workouts to at-home workouts as gyms and studios closed. A range of digital products became our companion as we tried to replicate the same gym or studio experience at our homes.
As a result, fitness training also shifted from conventional gyms to online training platforms. Digital fitness is the face of wellness now. Pandemic or no pandemic, most people have adapted to work out from the comfort of their home.
While client retention was quite challenging before, working out from anywhere in the world has made it quite easy for both the trainers and the clients.
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Client retention is the backbone for running a successful fitness and wellness training business. But, before we understand how to retain clients, let’s give a quick check to what client retention is and why it is important for your fitness training business.
What is fitness training client retention?
Fitness client retention majorly relies on the membership you provide to your clients for your services. 71% of loyalty program members say membership is a meaningful part of their relationship with a brand.
As a fitness trainer, client retention can vary from brand to brand. But, it is not a huge problem when you are constantly onboarding new clients, producing their desired results and they see themselves grow. When all of this is happening, retention takes care of itself.
Client retention is all about keeping your clients intact with your services. Building relationships outside the business significantly helps. Knowing the personal side of your client is an important aspect of a long-term association with them. Engaging with your clients during your live sessions vitally leads to client retention.
Why is fitness training client retention important?
Running a fitness training business online is not an easy task. But, client retention aids by losing your burden a little. Here are a few ways client retention helps your business:
According to a study by Helen Watts (2012), client retention can generate up to 80% of your revenue.
Focusing on existing clients helps you by saving the cost of advertising your business to target new customers, new memberships, and the expenses of free trials.
Client retention can lead to massive business growth as it strengthens your relationships and develops a sense of belonging towards your fitness business.
Recurring clients will also promote your business via word of mouth, without you putting any extra effort
How to retain clients on your chosen fitness training platform?
In the post-pandemic era, digital fitness and wellness are thriving more than ever before. While most people are preferring to work out from anywhere in their comfort, your efforts to retain clients might need an elevation.
So here are a few ways in which you can retain clients for your fitness training business and provide them with the ultimate user experience.
User-friendly website and updated content: As digital fitness soars high, your website is the face of your online presence and your content is the essence of it. To retain clients, it is important to announce regular changes on your website and update your content as per the latest trends. This ensures the clients that their fitness and wellness are in the right hands.
Have a thorough client onboarding process: A thorough client onboarding process is the first impression on your client about your training business. Make it count. Read more on how you can establish a clean client onboarding process here.
Build an online community: As humans, we will always be driven by stories. Being a part of an online community develops a sense of belongingness by connecting with others who share the same interests.
Display members’ progress: Adding goals and displaying member results is one effective way to retain your clients. People like to see results and monitoring other’s progress and sharing it motivates them to continue their journey too.
Personalize your client’s experience: This goes without saying. Whether you are training them individually or in the group, adequate attention to every client will positively affect their perception of your business.
Communicate with your clients: Every successful relationship thrives on communication. So gather all the information about your clients and use it to establish strong communication. Wishing them on birthdays or anniversaries with personalized messages or videos does the needful.
Request for regular feedback and reviews: Getting testimonials, feedbacks, and reviews for your fitness training business will never get old as far as client retention is concerned.
Use social media: Use the world of social media to stay connected with your clients off business. Go beyond the trainer and trainee relationship and take a step forward to establish long, meaningful associations with your clients.
Client retention is incredibly important to establish a sustainable income for your fitness training business. It also allows your clients to feel more valued. Client retention does more than bringing back the same client for business.
Positive service to your clients will bring in more new clients as they spread positive comments about your business and encourage others to use your services. With almost 80% of gym members planning to continue using digital workout post-pandemic, now is the best time to start your fitness training programs if you haven’t started them yet.
And if you are a fitness instructor looking forward to scaling your fitness coaching business, then wait no more!
Join our waitlist and become one of the first 1000 fitness coaches to have a free lifetime subscription access to 360Wellness upon its launch soon.
Authors’ bio: Shweta is a freelance content writer in the Lifestyle and Wellness space. Residing in the beautiful country of India, she is an avid reader. You can easily find her on her couch watching her favorite shows online or learning more about skincare and haircare when not writing.