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Calling yourself a wellness coach and making this career profitable for you are two different things. According to Precedence Research, the health and wellness coaching market is predicted to reach $27.8 billion by 2030. This means now is the best time to be a part of this highly lucrative industry and make your mark in the long run.
Running a profitable coaching business requires a lot more than a long-term vision. The profitability and success of your wellness coaching business are dependent on your strategies, efforts, and habits. But, as a new wellness coach, mistakes are inevitable too.
Here are 3 big mistakes that you are most likely to make on your journey of establishing a successful wellness coaching business:
This might sound cliche, but it’s true. Self-belief is the first brick in laying a strong foundation for running a profitable wellness coaching business.
It’s normal to lack self-belief and hold yourself back because you are afraid to mess it up. But, what’s also true is that you cannot afford to do this forever. The longer you hold back the more you delay your progress.
As a wellness coach, a few thoughts and questions that reflect your lack of self-belief are:
The only solution to get over the fear is to start coaching people. You’ll have to get out there and begin the process. If you’re unsure to go out and about in the very beginning, ask a friend or a family member to let you coach them.
Choosing a creative career comes with the cons of making ourselves our greatest critics. And, the only way to shut that inner critic is to start and enjoy the process. Once you immerse yourself in the joy of helping people as a wellness coach, there will be no going back.
As a new wellness coach, your biggest concern will be getting clients. You will find yourself falling in the client hunting pit over and over again.
Prospecting and closing clients are the obvious centers of any successful business. For your wellness coaching, the success ratio of closing more clients depends on your level of marketing and self-promotion.
Receiving your wellness coaching certification is one little step in your business. Thus, firstly you’ll have to get over the bubble that clients will reach out to you just because you are “a certified coach”. They won’t.
Getting clients requires consistent prospecting and marketing efforts. As a new wellness coach, you will have to blow the horn of your services yourself. Before anybody else does it for you, you’ll have to be the drummer of your business.
The phrase is “shameless self-promotion”. Be it, do it, live it, and above all own it. Hold yourself accountable and as a beginner make it a non-negotiable for yourself to dedicate time for self-promotion. Market your services on social media platforms and be a part of industry networking events to promote your services to the next level.
Wellness is a huge industry, the potential is great. But, at the same time, you cannot make it big by being all over the place.
This is the easiest and the biggest mistake you will make as a new wellness coach. You have to go deeper than becoming another wellness coach among thousand others. You will attract the right clients when you have a clear business plan. Your personal branding as a wellness coach is mandatory.
Along with knowing how you will help your clients, it’s essential to define your ideal clients and your services. It is important to dig deeper and choose one aspect of this billion-dollar industry and work towards it.
To specialize and niche down as a new wellness coach, you need a set of target audiences with ONE specific problem. Your target audience is people with specific needs, preferences, traits, and choices that you market your services to.
Don’t try to be the problem solver for every wellness situation, you cannot do that. Instead of selling your coaching services to anyone, have certain criteria that define your ideal clients. For example; gender, age, demographics, and above all their specific wellness requirements.
360Wellness is a hybrid wellness platform that brings wellness enthusiasts and wellness professionals under one roof in their ecosystem. The mobile app is for wellness enthusiasts aka your clients and the web app is for wellness professionals aka the coach i.e. You.
Our platform solves all the 3 big problems for you as a new wellness coach:
You begin your coaching business with us as you create your company page by following an easy 3 steps setup process on the web app. The 360Wellness platform comes with the global community of wellness professionals who believe in supporting each other. This keeps you accountable and reinstates the self-belief you lack. Also, as a company owner on 360Wellness, you have all the power to mold your business your way.
As I said; be it, do it, love it, and own it. The 360Wellness platform’s algorithms are not a hit and trial. Unlike other social media platforms, you are not fighting with the algorithm to improve your engagement and reach. Every single post that you share on the web app reaches all your followers without any hidden metrics. All you have to do is show up for your community and your business goals.
The web app comes with a variety of wellness services that you can offer to your ideal clients. From fitness to sports, from endurance to resilience, from Zumba to yoga, we have it all on the table for you to choose and nail it. You’re also welcome to bring your unique expertise to bring more variety and inclusivity to the platform. The global community serves as the right place for you to network and hang out online with like-minded individuals.
At 360Wellness, we are building a platform that aims to help you build a successful wellness coaching business. As a new wellness coach, you will easily make the above mistakes. That’s how you learn.
But, at 360Wellness, we are here to help you from not falling into the pit of mistakes. So, what are you waiting for?
Join the 360Wellness coach’s waiting list now and be the first to know when we go Live with the web app soon.
The first 1000 coaches to join the platform get a free lifetime subscription to the web app.
We already have +850 coaches on the waitlist and we cannot wait to see you inside the community soon.
Happy Coaching!!!
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