Wellness consumers trends in 2021 were everything about striking a balance and embracing the hybrid wellness model. While 2020 forced us to stay indoors, 2021 taught us to embrace this hybrid model and adopt a preventative lifestyle. And, in 2022 we can see the same river flowing with more force.
Wellness as a term and concept is one big umbrella that covers the essence of life from different perspectives. It protects our well-being with all the major aspects of living a happy and healthy life. Nutrition, fitness, physical health, finance, spiritual, sexual, mental, and emotional wellness, and the list goes on.
Wellness should be of prime importance but the past two years gave a much-needed reality check to us. The past year was all about maintaining a balance between personal and professional lives. From remote working becoming so prominent to people accepting the hybrid model of living, 2021 gave many wellness options to the consumers.
In 2022, the wellness industry will continue to bloom with more colors as the consumers make the existing aspects of wellness more prominent and invite some new ones.
1. The hybrid HIIT Craze
Hybrid fitness will continue to flourish in the wellness consumers trends as people strike a balance between gyms and at-home workouts. They are embracing high-intensity interval training techniques both in fitness studios and personal online sessions. These workout sessions aim to boost cardiovascular fitness by working harder instead of longer. Some examples of HIIT are burpees, bicycle crunches, and planks.
2. More Muscles Less Weight Loss
As people become more aware of their wellness, they also understand that being healthy is not just about losing weight. The deeper meaning of wellness goes beyond looking good. The human body loses muscles with age. More lean muscle mass lessens the fat percentage. This inevitably leads to weight loss. Thus, bodyweight workouts like squats, lunges, jumping jacks, yoga, etc. will continue to be the consumer’s favorite for muscle retention.
3. Closer to the Nature
Staying locked inside our own homes for more than a year has shown us our place in this universe. It has taught us that we don’t own the planet, we share it with other creatures. This is why staying close to our surroundings continues to be a priority in the wellness consumers trends. It can be as simple as a solo outdoor stroll or as luxurious as a wellness retreat. The benefits of spending time in nature aren’t limited to our physical health, it includes our mental wellness too.
4. Embracing the Next-Gen Wearables
One cannot deny that technology has taken human wellness to the next level. Every new technological advancement piques our curiosity to explore its benefits for our health and wellness. The next generation of wearable devices is doing that in a very meaningful way. Even though the wearables have been criticized for gamifying the wellness industry, the future of holistic wellness is more prominent with them. Be it for sleep schedules or emotions, the consumers are embracing wearables like never before.
5. More mental health conversations
Mental health concerns will continue to be a top priority in the wellness consumer trends. Remote working lifestyle and living through the pandemic have seen a major increase in mental health statistics in 2021. Thus, people are more open to initiating mental health conversations through online platforms. They are welcoming the mental health conversations at the workplace as well. Be it among family and loved ones or professionals, the state and standard of mental health is only expected to grow and bring better results for the people.
6. Better Gut Health for Improved Immunity
With new variants of the coronavirus making their way towards us, our gut health and immunity will continue to be a top concern in the wellness consumer trends. Consumption of postbiotic foods like miso soup, yogurt, soft cheeses, buttermilk, and pickles are effective for both gut health and immunity. Along with better gut health, mindful and healthy eating, hygienic sleep, and avoiding stress also contribute to the overall wellness of our immune system.
7. Less Taboo and More Sexual Health
Sexual wellness is not just about having sex. In the past few years, the spotlight has broadened with more self-pleasure products. Horrific statistics on sperm declination have given rise to male fertility concerns. Also, more female-led companies are focusing on developing products for menstrual care. Sexual wellness is breaking the barriers already, it’s not a taboo anymore. With increasing statistics of the global sexual wellness market estimated to reach $125 billion by 2026, it’s clear that consumers are loving it too.
8. The virality of spiritual wellness
With video content taking up its space in our social media time, spiritual wellness has found a new meaning. Unlike before, spirituality is no more related to dark and shady tactics. As the younger generation chooses to go beyond religion, the spiritual wellness market has developed massively since the global pandemic. Be it Instagram reels or Tiktok, access to spiritual education is now easier and more interesting than it was ever before.
Final Thoughts on the Wellness Consumer Trends
Surviving and living through the pandemic has given a whole new meaning to the term ‘wellness’. As we can see in the wellness consumer trends above, people are much more aware and vocal about their daily lifestyles. From giving due attention to our mental wellness to talking about sustainable living, the pandemic has developed a sense of conscious living in us.
The concept and aspects of wellness have undergone a drastic change in the last two years. People have finally begun to understand that there is more to the word wellness than fancy eating and sweating out in the gym. They have also realized how human wellness isn’t restricted to a fitness studio or a luxurious retreat.
Wellness is different for different people. It has an individual meaning for each of us. Thus, the future of wellness will be a prism of human wellbeing. As much as it is about focusing on the food we eat, it is equally about the people we surround ourselves with. It isn’t just about what we do, it’s also about how we do it.