4 steps to improve your personal branding as a wellness coach

The one who continues to learn wins in life. And this applies to improving your personal branding as a wellness coach too. You are a mentor to your clients. But to sustain the improvement and momentum in your business you need to build a personal brand that attracts clients. To do that, it is important to continue embracing your learner avatar. 

You have built a coaching business for yourself from your scratch. You are confident that your life experiences can add value to other people’s life. You are certain that your path of life can show the light to people in similar situations. But, even though you have it all figured out, you are still facing some roadblocks. 

This article is aimed to help you in overcoming those roadblocks and strengthen your personal branding as a wellness coach. As you answer these 5 personal branding questions for your coaching business, you will have a clear idea about your business development by the time you complete reading this article.

1. Who do you want to help? 

The first rule of personal branding as a wellness coach is specificity. You have to answer this question very strategically. You cannot be everything to everyone. When you create services for everyone, you end up serving no one. It’s easy to think that you can help everyone but the truth is far from reality. 

So, ask yourself. Who do you want to help as a wellness coach? 

Defining your customer persona is the very first step towards laying a strong foundation for your coaching business. Because the truth is, as a wellness coach your services are not about you, they are about your clients. 

Thus, you must define the set of people you want to serve through your coaching business.  

2. How can you help them? 

“Wellness”, let’s be honest, it’s a big term. It’s an umbrella with a huge space for scope and it accommodates every aspect of life you can possibly think of. This is what brings us to the second step of your personal branding as a wellness coach. 

As you define who you want to help, take along the “how” as well. 

“I am a wellness coach” is way too broad to attract the right clients. 

“I help adults with their mental health concerns” narrows down a bit. But, 

“I help adults to deal with anxiety and depression” is much more specific. 

The first two statements are vague while the last statement speaks directly to one set of people. As a wellness coach, this should be your goal: speaking directly to your prospects through your mission statement. 

Use the template below to create your ideal customer persona in your niche: 

I help people to _______ (the problem you are solving) with my _______ (how you are solving) services as a ________ (aspect of wellness) wellness coach.  

3. Why should they choose you? 

As cliche as it may sound, this is an important aspect of your personal branding as a wellness coach. You don’t have to humblebrag your experiences yet. Instead, this is where you put your brand’s vision into word. 

The vision of your brand must define the reason why you do what you do. You do this by blending the above two points. Even though it’s your vision, it is about YOUR CUSTOMERS and not about you. 

You create your vision when you know your ideal client. You understand what you feel about yourself as a coach, i.e. how you can help your prospects. And, finally, what inspires you to be who you are, not just as a professional but as a real person too. 

The vision of your coaching business allows your future customers to visualize themselves in a better position after taking your services and getting along with you in their wellness journeys. It hits their right cords and strikes them with the right emotions. 

4. What’s your brand story?

No matter how much we progress with science and technology, we are humans at the end of the day. People are driven towards people. They will relate to your personal branding as a wellness coach when they will see their reflection in your online presence. 

This is why you need to incorporate storytelling and visualization to market your wellness coaching. 

The human heart is too fragile to read something relatable and just scroll by. When people read and see how you have been where they are in their lives presently, it increases the relatability quotient in your personal branding.  

Include the difficult phases of your life in your business stories. Let people know how you passed through them, allow them to enter your world through strong storytelling and visualizations using brand elements that attract them. 

How 360Wellness can help you improve your personal branding as a wellness coach? 

360Wellness is a hybrid coaching platform that brings wellness professionals and wellness enthusiasts under one roof in its ecosystem. While the 360Wellness Mobile app lets its user begin their wellness journeys, the 360Wellness Web app is for coaches like you to help our users with your services.  

The 360Wellness app helps you implement all the nuances you read above on improving your personal branding as a wellness coach. With an easy 3-step setup process, you get access to our global community of wellness enthusiasts that is catered to increase your business revenue. You can read more on the benefits of using the 360Wellness app over the usual social media platforms here.

Conclusion

Whether you are already a coach or planning to become one, personal branding as a wellness coach is a crucial part of your business. 360Wellness takes away all that burden by becoming a bridge between you and your prospects. 

So, what are you waiting for? Get on the 360Wellness bandwagon before our web app launches soon. We’re building the next generation of digital wellness and we cannot wait for you to join us. 

Oh! Did I mention the first 1000 coaches to join us are getting a free lifetime subscription to 360Wellness?

Well, now you know. See you inside the community soon!